Oshi Takes Plant-Based Salmon to the Midwest Through 123-Store Hy-Vee Listing

Plant-based seafood company Oshi has expanded its reach by launching in 123 Hy-Vee stores in the Midwest. This is a significant increase from the company's previous US retail presence, which included only a handful of locations in California and Michigan. The company's product range includes plant-based salmon fillets and a whitefish line, with plans to roll out in Whole Foods Market in December.

Oshi initially focused on foodservice distribution before entering the grocery market, with partnerships with restaurants and national distributors like KeHE and UNFI. The company's mission is to provide a delicious and authentic plant-based seafood experience for vegans, vegetarians, and flexitarians. The Hy-Vee listing marks a major milestone in Oshi's goal to make its products accessible to households across the US.