Oshi Unlocks Direct-to-Consumer Sales for Plant-Based Salmon

Oshi, a producer of plant-based seafood alternatives, has expanded its availability by offering direct online sales of its salmon substitute through its website. Previously, the product was only accessible through partnerships with select foodservice operators and restaurant suppliers. Now, individual customers can purchase Oshi's plant-based salmon for home use for the first time.

The plant-based salmon alternative is designed to replicate the taste, texture, and appearance of conventional salmon, using a blend of pea and chickpea proteins, natural oils, seaweed extracts, and flavor compounds. By employing food structuring techniques like extrusion and layering, Oshi aims to achieve a flaky, tender texture that closely resembles traditional salmon fillets. This direct-to-consumer sales initiative opens up new opportunities for customers to enjoy a true-to-salmon experience outside of the foodservice sector.