Pad Thai Jerky, Dill Pickle Hot Wings, and More Vegan Mashups Predicted To Be Big in 2027

Whole Foods Market predicts that one of the significant food trends for 2027 will be "dish reinvention," where familiar dishes are transformed into new, playful forms. This trend caters to consumers' desires for nostalgic yet innovative eating experiences. Examples of these creative vegan mashups include Truly Indian’s Butter Chik'n Naan, which combines the flavors of traditional Indian cuisine with the convenience of flatbread, and Strong Roots’ Sweet Potato Hash Browns, designed for a unique breakfast or nacho twist.

Other exciting vegan options on the market include Greyston Bakery’s Vegan Cinnamon Roll Blondies, Wholly Veggie’s Dill Pickle Cauli-Drums, and Bangkok Bites’ Pad Thai Vegan Jerky. These products showcase playful combinations, such as a sweet and savory breakfast treat or a crispy, protein-packed snack. Additional highlights include Coconut Cult’s Apple Pie Yogurt and Little Sesame's Habanero Hummus, both bringing familiar flavors into new formats. Daiya's Taco Mac & Cheese rounds out this trend by merging classic mac and cheese with the zest of taco cuisine.