Plant-powered pasta brand ZENB has made the decision to close its UK branch due to challenging economic circumstances. The Japanese company, known for using high-protein yellow peas to create pasta along with vegan sauces and crackers, launched in the UK in 2020. However, the difficult global economic climate has made it unsustainable for ZENB to continue its operations.

ZENB's focus on reimagining pasta with healthier, single ingredient options such as yellow peas, which are gluten-free and packed with nutrients like protein, fiber, iron, and potassium, has been part of a growing trend in the industry. Other brands are also exploring alternative pasta options made from beans and pulses, offering consumers a variety of textures and tastes to choose from. Studies have shown the potential nutritional and environmental benefits of using legumes like chickpeas in pasta production, highlighting the importance of exploring alternative ingredients in the food industry.