James Collier of Huel has raised concerns about the growing popularity of raw milk and the misconception that minimally processed foods are healthier. Despite claims of raw milk being healthier than pasteurized milk, it poses higher risks of dangerous bacterial contamination, as seen in recent recalls in the US. Social media influencers are also blamed for promoting the alleged health benefits of raw milk without mentioning the associated risks.

Collier emphasizes the dangerous misinformation surrounding food processing, as the belief that all processed foods are unhealthy is leading to a rise in obesity and diseases. While ultra-processed foods can have negative health impacts, not all processed foods are inherently unhealthy. Health experts recommend a whole foods plant-based diet for optimal health, but evidence shows that processed foods like plant-based meat can be part of a healthy diet, unlike unprocessed foods like red meat. It is essential to be aware of the misconceptions regarding food processing to make informed and healthy dietary choices.