PETA Becomes a Shareholder of Domino’s Pizza, Will Urge Executives to Offer Vegan Cheese in the US

PETA has become a shareholder of Domino’s Pizza in the US, with the aim of urging executives to offer vegan cheese on their menu. The animal rights organization plans to attend annual meetings, submit resolutions, and push for the inclusion of dairy-free cheese in Domino’s offerings. This move is part of PETA’s “Vegan Cheese, Please” campaign, which aims to demonstrate the high demand for vegan options among customers.

The organization has already seen success in other campaigns this year, convincing companies like Peet’s Coffee and GAIL’s bakery chain in the UK to drop surcharges on plant-based milk. PETA is also working with Renault to eliminate animal leather from its range. With millions of Americans being lactose intolerant and dairy-free cheese already available in several countries, PETA is hopeful that Domino’s will respond positively to their calls for change.