PETA launched the “Vegan Cheese, Please!” campaign last year, urging Domino’s to offer vegan cheese in the US. Now, PETA has paused the campaign as Domino’s embarks on a rebrand to modernize its image. The organization is giving Domino’s time to further modernize by adding dairy-free cheese to their menu.

PETA delivered a letter and 45,000 signatures to Domino’s CEO, urging them to offer vegan cheese. The charity has taken various actions as part of the campaign, including purchasing stock in Domino's, partnering with celebrities like Joan Jett, and handing out vegan pizza slices to customers. While Domino’s already offers vegan cheese in other countries, the campaign advocates for an option for Americans who cannot consume dairy.

PETA hopes the new year will bring a resolution for vegan cheese to be added to Domino’s menu. Tracy Reiman, President of PETA, emphasizes the demand for dairy-free options for health, humane, and environmental reasons. Despite the pause in the campaign, PETA remains hopeful that Domino’s will eventually meet the growing demand for vegan cheese on their pizzas.