Pharma, Mouthfeel & Anti-AI: Oatly Releases 2026 Future of Taste Trends Report & New Lookbook

Oatly, a Swedish oat milk pioneer, has released its 2026 Future of Taste report and recipe lookbook, highlighting trends such as medicinal drinks, wellness ingredients, chewy textures, and human connection. The report predicts a shift in coffee shop menus towards botanical and fermented ingredients, non-coffee and -tea options, and texture plays to meet consumer expectations for more excitement and functionality in their drinks.

One of the top taste trends for 2027, according to Oatly's research, is the pharmafication of drinks, with consumers looking for medicinal, functional, and preventative beverages. Herbs, botanicals, and fermented ingredients are becoming popular as people prioritize wellness and natural ingredients. The report also emphasizes the importance of human connection in cafés, as AI and automation reshape people's interactions, making coffee shops a vital third space for community and real experiences.