Pizza Chain Purezza To Merge With Artisan Vegan Cheesemaker

Vegan pizza chain Purezza has merged with artisan vegan cheese manufacturer La Fauxmagerie, acquiring a majority stake in the company. The collaboration aims to produce a wider range of dairy-free products, combining Purezza's expertise in plant-based pizzas with La Fauxmagerie's popular cheeses. Both brands share a commitment to sustainability and making plant-based food accessible to all.

Purezza, known for its award-winning vegan pizzas, has grown significantly since its founding in 2015, with restaurants in Brighton, Camden, and Manchester. La Fauxmagerie, founded in 2018, has quickly become popular for its plant-based cheeses, now listed in major retailers and with a store in London. The new collaboration showcases that plant-based cheeses can rival traditional dairy options in taste and quality, offering a more sustainable and cruelty-free alternative for consumers.