Plant-Based Basics Now Undercut Meat and Dairy at Every Major Dutch Supermarket

A recent study conducted by ProVeg Nederland found that a plant-based basket of staple groceries is now cheaper per kilogram compared to a comparable animal-based basket at all major supermarkets in the Netherlands. On average, consumers save 18% on basic plant-based products, with savings reaching up to 30% at the cheapest supermarket chain. This shift towards more affordable plant-based options is attributed to supermarket private-label pricing and inflation affecting animal products more heavily.

The research also highlighted that while most plant-based products are now more cost-effective than their animal-based counterparts, categories such as mayonnaise and yoghurt still have significant price disparities. However, there are opportunities for supermarkets to expand their plant-based ranges and offer more competitive pricing to further encourage consumers to make sustainable choices. Overall, the study emphasizes the importance of accessible and affordable plant-based options in achieving the Dutch grocery sector's target of a 60/40 plant-to-animal protein sales ratio by 2030.