Plant-Based Brand Deliciously Ella Bought By Swiss Company

Plant-based brand Deliciously Ella has been acquired by Swiss consumer food manufacturer Hero Group, with founders Ella and Matthew Mills staying on in their roles. Founded in 2016, Deliciously Ella offers a variety of plant-based products including snacks, granolas, and sauces, as well as a recipe and wellness app. The acquisition by Hero Group will allow the brand to reach a wider global audience.

Deliciously Ella was born out of Ella Mills' personal journey to manage her postural tachycardia syndrome (PoTS) through a plant-based diet. Her experiences and recipes shared on her blog led to the establishment of a successful food brand that has attracted international attention. The Mills expressed excitement about partnering with Hero Group, as it aligns with their mission to promote plant-based living and wellness.