Plant-Based Brand Deliciously Ella Launches ‘Deliciously Kids’

Deliciously Ella, a popular plant-based brand founded by Ella Mills in 2016, has recently launched Deliciously Kids, a child-friendly range of nutritious snacks aimed at encouraging healthy eating habits from an early age. The first product in the range is the Deliciously Kids Oaty Bars, available in Raspberry Burst and Vanilla Apple Twist flavors, made with 100% natural ingredients and no artificial additives. The bars were developed in collaboration with Paediatric Dietitian Paula Hallam and have been tested and approved by children themselves.

Since being diagnosed with postural tachycardia syndrome (PoTS) in 2011, Mills has been a vocal advocate for wholefoods-based plant-based diets. The brand, which began as a small recipe website and a cookbook, has grown exponentially over the years. Last month, Deliciously Ella was sold to Hero Group, a Swiss consumer food manufacturer, with Mills expressing excitement about the partnership. The Deliciously Kids products are currently available at Tesco, with plans for expansion to Whole Foods and Ocado in the near future.