Plant-based meat brand Garden Gourmet is expanding its reach in the UK by partnering with Harvester restaurants and Butlin’s seaside resorts to launch its Sensational Vegan Pulled Fillet. The soy-based Pulled Fillet, high in protein and fiber, can now be enjoyed in vegan tacos, flatbreads, salads at Harvester, and in Chinese Noodle Soup at Butlin’s.



This collaboration comes after Nestle's previous decision to pull Garden Gourmet products from retailers due to poor sales. Despite this setback, Garden Gourmet is now focusing on partnerships with food service providers like restaurants to increase its presence in the market. Other plant-based brands, such as BOSH! and THIS, have seen success in the food service industry by teaming up with popular chains like Costa Coffee and IKEA to offer alternative meat options on their menus.



Overall, Garden Gourmet's partnership with Harvester and Butlin’s showcases the growing trend of plant-based brands collaborating with restaurants and food service providers to offer more meat-free options to consumers. This strategic move aims to cater to the increasing demand for plant-based alternatives in the food industry.