Plant-Based Brand Like to Launch in Major UK Supermarkets Starting with Tesco

Plant-based protein brand Like will be launching in major UK retailers, starting with Tesco on September 8th. The debut will introduce three products - Like Hot Dogs, Like Chicken Burgers, and Like Popcorn Chicken, all offering plant-based meat alternatives for consumers seeking to reduce their meat intake, particularly targeting the younger Gen Z flexitarians.

All Like products are 100% plant-based and come in frozen form, catering to various dishes or snacks. The brand's offerings strike a balance between taste and health, appealing to a younger demographic by being both tasty and affordable. Like is a prominent plant-based brand in Europe and a leading brand in Germany, forming part of the LIVEKINDLY Collective which is dedicated to promoting plant-based eating. Following the launch in Tesco, Like will soon be available in other major UK supermarkets such as Sainsbury’s, Morrisons, Asda, and Iceland, with the products priced at £2.75 each.