The plant-based dairy market in Western Europe and North America is experiencing rapid growth driven by a shift in consumer preferences towards health and sustainability. In 2023, the market reached $11.55 billion (€10.7 billion), with plant-based beverages leading the way. Despite the growth, plant-based dairy still occupies a small fraction of the traditional dairy market, with milk alternatives being the most successful product type.

There are variations in the adoption of dairy alternatives between Western European countries, with Finland leading in per capita spending on plant-based dairy. To overcome barriers to widespread acceptance, brands in the industry must focus on optimizing protein crops and extraction processes, innovating recipes for improved taste, enhancing brand strength, expanding distribution, and driving product innovation. Increasing consumer delight is key for brands looking to significantly penetrate the dairy market and capitalize on the shift towards plant-based alternatives.