Plant-Based Distributor GreenPro International Rebrands to Plantitude

Plant-based food and beverage distributor GreenPro International has rebranded as Plantitude in the Benelux region. The company has adapted to changes in the plant-based market by partnering with retailers, food service providers, and manufacturers to offer custom solutions across various channels. Plantitude remains committed to accelerating the protein transition and making plant-based products accessible to all, emphasizing the importance of sustainable food systems and consumer demands for tasty, healthy, and convenient options.

Plantitude prioritizes taste, nutritional value, and clean-label ingredients in its diverse range of sustainable products from renowned plant-based brands. With this rebranding, the company aims to further solidify its role as a key player in the protein transition, enabling it to achieve ambitious goals with a greater impact. The CEO, Dirk Holzapfel, believes that the market is constantly evolving, requiring companies to adapt to meet the demands of conscious consumers while promoting plant-based alternatives as a sustainable solution for the future of food.