Plant-Based Doctors Group Offers $1.5 Million To Buy Oscar Mayer

Plant-based doctors group, Physicians Committee for Responsible Medicine (PCRM), has offered Kraft Heinz $1.5 million to buy processed meat brand Oscar Mayer and turn it into a plant-based food manufacturer. PCRM believes that transitioning to plant-based foods would help improve the health of Americans, as eating processed meat increases the risk of cancer. Despite the low offering price, Oscar Mayer could fetch between $3 and $5 billion if sold.

Kraft Heinz acquired Oscar Mayer in the 1980s, and now wants to sell the company to refocus its product portfolio. The company has announced plans to release plant-based hotdogs and sausages later this year, in response to the growing demand for plant-based options. PCRM, with 17,000 physician members, advocates for plant-based diets as a way to improve health and lower cancer risk, citing studies linking meat consumption to increased cancer risk.