The plant-based docuseries Thai Street Food: Best Kept Secrets has quickly become one of the top 10 shows on HBO Max Asia, gaining popularity in countries like Thailand, the Philippines, Taiwan, Hong Kong, Indonesia, Malaysia, and Singapore. The six-episode programme explores vegan and vegetarian culinary traditions in Thailand, led by popular street food vlogger Mark Wiens and Michelin-starred chefs Pichaya Soontornyanakij and Chudaree Debhakam. The show not only showcases the delicious cuisine but also highlights how traditional plant-based foods can lead us towards a more sustainable future.

Produced by Climate Cats Studios, Thai Street Food: Best Kept Secrets premiered in Bangkok in 2025 and began streaming on HBO Max Asia in February. The series focuses on the ancient plant-based street food culture in Thailand, emphasizing how these foods have been thriving for generations and were actually pioneered in Asia thousands of years ago. With Thailand's plant-based food market reaching USD $1.4 billion last year and an expected 10% growth by 2026, consumers in the country are increasingly recognizing the health, ethical, and sustainability benefits of plant-forward diets.