Plant-Based Earthshot Prize? Vegan Charity & Celebrities Offer £1M & Urge Prince William to Introduce New Category

A group of celebrities and the UK charity Generation Vegan (GenV) have called for the Prince William-helmed Earthshot Prize to introduce a new category recognizing those who are advancing a shift to a plant-based food system. The proposed sixth category aims to address the devastating impact of animal agriculture on the environment and climate change, with a £1M prize fund pledged to the winner by the co-signees.

The open letter emphasizes the inefficiency, wastefulness, and environmental harm caused by livestock farming, highlighting the need to revolutionize the broken food system for the sake of the planet. The group of celebrities supporting GenV's initiative includes Oscar winners Dame Emma Thompson and Olivia Coleman, urging the Earthshot Prize to acknowledge the importance of promoting a global plant-based food system in the fight against climate change and other environmental challenges.