Plant-Based Egg Leader Eat Just Secures ‘Short-Term Boost’ Funding From Non-Profit

Eat Just, Inc., the leader in plant-based egg products, has received funding from the non-profit VegInvest/Ahimsa Foundation to help grow and become more sustainable. The exact amount of funding was not disclosed, but Bloomberg Businessweek reported it to be $16 million. The investment is intended to support Eat Just in further enhancing the quality and profitability of its products, such as the popular JUST Egg.

The funding comes as Eat Just continues to dominate the plant-based egg category, with a 99% market share in North America and a repeat purchase rate of 51%. The company has also seen significant growth in foodservice sales, driven by partnerships with airlines, coffee chains, colleges, and universities. The investment from VegInvest/Ahimsa Foundation will help Eat Just continue its mission of providing products that consumers love without causing harm to animals or the environment.