Plant-Based Industry Association ENSA Rebrands to Plant-Based Foods Europe

Plant-Based Foods Europe, formerly known as ENSA, has rebranded to better reflect the growth and diversification of the plant-based industry in Europe. The organisation, founded in 2003 as the European Natural Soyfood Association, has evolved to encompass a wider range of plant-based food products, prompting the need for a new identity.

Members of Plant-Based Foods Europe focus on producing alternatives to dairy and meat, with brands such as Alpro, Oatly, Valsoia, and Nutrition & Santé among its members. The association aims to raise awareness of these products among policymakers in an effort to mainstream plant-based options and promote healthier and more sustainable diets across the continent. Luis Uribe, President of Plant-Based Foods Europe, sees the rebranding as marking an exciting new era for the plant-based industry in Europe, supporting continued growth and collaboration in shaping the future of plant-based foods in the region.