Plant-Based Infants: Danone to Enter Vegan Baby Formula Market with Else Collaboration

French food giant Danone has signed a letter of intent to collaborate with Canadian brand Else Nutrition in order to enter the vegan infant formula market. This move comes as Danone looks to expand its plant-based operations in the lucrative infant formula sector, which is currently dominated by dairy-based products. Else Nutrition, known for using ingredients like almond butter and buckwheat flour in its products, has experienced rapid growth in the North American market.

The collaboration between Danone and Else will involve licensing Else's vegan baby formula products under Danone's branding. This partnership will provide Danone with the opportunity to market and commercialize Else's products as part of its own portfolio. The move comes at a time when the infant formula market is facing challenges, with concerns over the cost of living and the need for competitive pricing and more options for parents.