Plant-Based Macaron Shop Verón Closes Brick-and-Mortar Downtown LA

Verón, the LA-based plant-based French macaron brand, has announced the closure of its brick-and-mortar café in Downtown LA. The decision was made in order to focus on expanding its wholesale operations and improving its e-commerce platform to provide better customer service and drive sustainable growth. Despite the closure of the physical store, customers can still purchase Verón's macarons through the company's website and wholesale partners, with plans to introduce weekly local pickup and delivery services from their new production facility in LA.

The farewell celebration for Verón's brick-and-mortar location will take place from February 14 to February 17, where customers can enjoy a full coffee menu and indulge in their favorite treats before the café's closure. The company expresses gratitude to its loyal customers for their support and looks forward to the opportunities that lie ahead as they focus on expanding their wholesale operations and e-commerce presence.