Plant-based meat company THIS, founded in 2019, recently announced its first profitable month ever. Co-founders Andy Shovel and Pete Sharman highlighted their annualized gross revenue of around £24 million and a £56,000 net profit in December 2025. Shovel credited CEO Mark Cuddigan for helping the company achieve this milestone after years of cost-cutting and waste reduction efforts.

Amidst a changing landscape in the plant-based food sector, THIS has expanded its product range to include whole food-based options in response to consumer concerns about ultra-processed foods. The announcement comes at a time when other companies in the industry, such as Beyond Meat, are also reevaluating their offerings to meet evolving consumer expectations around health and nutrition. Despite acknowledging that more work is needed to ensure consistent profitability, Shovel expressed optimism about the future of THIS and the plant-based sector as a whole.