Plant-Based Pet Food Brand Omni Doubles in Size Following Dragons’ Den Appearance, Launches New Wet Food Range

UK plant-based pet food brand Omni has experienced significant growth following their appearance on Dragons’ Den in February. The company has reported a 130% increase in sales and has attracted 20,000 new customers, with over 80% of them on subscription plans. This success has led to Omni expanding its product range to include three new wet food recipes tailored for dogs with allergies and sensitivities.

Omni co-founder Shiv Sivakumar notes that the company has entered a new phase of growth with a larger customer base and strong subscription retention. The brand's success on Dragons’ Den has propelled them to annualized revenues approaching £10 million, far exceeding their initial valuation of £7.5 million. Co-founder Dr Guy Sandelowsky attributes their loyal customer base to the effectiveness of their pet food in addressing allergy symptoms and providing relief for dogs without relying on strong medications.