Canadian plant-based protein bar maker Trubar has reached an acquisition agreement with Turkish consumer goods company Eti Gıda for a deal worth C$201M ($143M). Trubar, known for its vegan protein bars, has experienced significant growth in the past year, with revenues hitting $50M and products reaching over 15,000 stores. The acquisition, expected to be completed in Q1 2026, will see Eti Gıda purchasing all outstanding common shares in Trubar, leading to the delisting of the company from the stock exchange.

Founded in 2018, Trubar focuses on clean-label ingredients and targets health-conscious consumers with its plant-based, high-fibre protein bars. The company's products are free from common allergens like dairy, soy, and gluten, and are made from tapioca fibre, cassava, and a blend of brown rice and pea protein. Trubar's acquisition by Eti Gıda is seen as a strategic move to expand the brand's growth in North America and international markets, in line with the overall trend of consolidation in the alternative protein sector.