A recent report by London-based charity Green Alliance found that plant-based proteins are now cheaper than meat in the UK, as the price of animal products continues to rise. The report highlighted the importance of investing in the plant-based sector, as these foods support better health and climate change mitigation. Beef prices, in particular, have increased by 33 percent, while plant-based alternatives such as beef-style mince and vegetarian meatballs are now cheaper per gram.

The report recommended that the government support the plant-based sector through targeted funding, supply chain development, retail accountability measures, and regulatory flexibility. Public appetite for plant-based products is already high, with 60 percent of people willing to try alternatives and 58 percent reducing meat consumption. Investing in plant-based foods not only benefits the environment and health but also stimulates private investment and promotes food security in the UK.