Plant-based proteins are experiencing a revival in the UK, with demand on the rise due to increased interest in protein, fibre, and whole foods. Tesco, the largest retailer in the country, has seen significant sales increases in vegan mince products, tofu, tempeh, and seitan. The retailer attributes this growth to the growing popularity of "veg-led foods" that are rich in protein and fibre, marking the first return to growth in the plant-based food sector in years.

While plant-based food demand peaked during Covid-19 lockdowns, shoppers have become more selective in their purchases, opting for whole food plant proteins like beans, lentils, chickpeas, and tofu. Food companies are capitalizing on this trend by launching whole-food plant-based products to cater to consumer preferences for healthier, more natural options. The UK supermarket industry is responding to the demand for protein and fibre with dedicated ranges, indicating a significant shift towards plant-based diets in the country.