The 2024 Plant Based World Expo Europe in London showcased innovations in plant-based products and connected industry professionals seeking sustainable food options. The event featured over 150 exhibitors from around the world, offering samples of alternative proteins, dairy substitutes, and sustainable ingredients. Highlights included Shicken's allergen-free range, Green Vie's dairy-free cheeses, and Konscious Foods' plant-based salmon and caviar, among others.

The expo also facilitated 950 hosted buyer meetings, providing networking opportunities for exhibitors to connect with decision-makers from 50 companies. Additionally, the event featured panel discussions, educational sessions, and culinary demos by experts in the plant-based industry. The Plant-Based Excellence Awards recognized top products in various categories, with Let it V Foods' Veikon Bacon winning the best product of 2024. With record-breaking attendance and innovative products, the expo solidified its position as a catalyst for sustainable food and plant-based innovation.