Jonathan Morley, the Show Director for Plant Based World Expo, discusses the evolution of the plant-based sector since the event's launch in 2019, noting a shift towards catering for plant-based preferences despite economic uncertainties. Trends such as nutrient-dense products and protein-oriented offerings are emerging in the food and beverage industry, influenced by factors like the rise of GLP-1 medication.

Events like Plant Based World provide a platform for plant-based businesses to raise visibility, connect with industry professionals, and differentiate themselves in a saturated market. With key exhibitors like Impossible Foods and innovative products in various categories, attendees can expect exciting developments at the upcoming event in New York following the acquisition by Emerald Holding. Leveraging Emerald's resources, the integration into their portfolio of food-related events is expected to enhance the overall experience and promote plant-based foods to a wider audience.