Canadian plant-based frozen meal producer Plant Up has introduced two new appetizers, Butter Chik'n Bites and Shawarma Bites, to cater to the diverse preferences of Canadian consumers. The Butter Chik'n Bites combine traditional Indian flavors with plant-based ingredients, while the Shawarma Bites offer a fusion of plant-based chik'n and Middle Eastern spices. Plant Up's products are now available in over 650 stores in Canada, including major retailers like Metro and Whole Foods, with plans to expand to over 1,000 retailers by mid-2024.
Founder and CEO Aamir Malkani highlights the importance of embracing diversity in food preferences, noting the increasing demand for ethnic foods in mainstream stores. Plant Up aims to continue developing new product lineups and expanding its reach with the support of Propel Natural Brands and UNFI Canada, its broker and distributor. As Canadian food culture evolves, Plant Up is positioned to offer customers flavors and taste profiles that reflect the country's growing diversity.
*This summary was generated using AI.
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