Planted to Double German Fermentation Output as It Weighs Supplying Rival Brands

Swiss alternative meat producer Planted is planning to double its production at its facility in Memmingen, Germany, and is considering supplying its fermented protein to other brands, manufacturers, and butchers instead of solely selling under its own label. The company aims to produce a kilogram of meat for two dollars, focusing on cost efficiency. The shift towards a potential B2B model marks a change for Planted, which has sold products under its own brand since its establishment in 2019.

The company's CEO, Pascal Bieri, mentioned exploring partnerships in France and highlighted the importance of catering to local tastes and brands in different markets. Despite cutting around 11% of its workforce, Planted continues to prioritize growth in Germany, Austria, and Switzerland due to limited capacity and varying success in markets like Spain and the UK. With investors such as L Catterton and Tengelmann Ventures backing the company, Planted is focusing on adapting to market demands and expanding its reach beyond its own label.