Plenish Launches “UK’s Only” Clean-Label Fortified Oat Milk With No Oils or Additives

Plenish has launched a new product called Plenish Enriched Oat M*lk, described as the UK's only clean-label fortified oat milk without oils or additives. It contains just three base ingredients - oats, water, and salt, and is fortified with essential nutrients like calcium, vitamin D, B12, riboflavin, and iodine. The product provides fibre without added sugar and has been well received, launching at Tesco stores and soon to arrive at Waitrose, Ocado, and Amazon.

In addition to the new oat milk, Plenish has also reformulated its original oat milk with a new creamy recipe that is now available at various retailers. Plenish, acquired by Britvic in 2021, aims to provide retailers with plant-based options that meet consumer demands for transparency and nutritious, minimally processed foods. The brand's commitment to quality and nutritional value is driving growth in the plant-based drinks category, making it the fastest-growing dairy alternatives brand in the UK according to NielsenIQ RMS data.