PLUS Body Wash Debuts at Target Stores Nationwide

PLUS body wash has made its debut at Target stores nationwide as part of the Target Zero initiative, highlighting brands committed to zero waste. The brand, known for its vegan and cruelty-free products, is offering affordable and sustainable options for consumers. This marks the brand's first-ever retail launch, with products available in two scents and packaging designed to be zero-waste and climate positive.

Stephanie Shepherd, a celebrity environmental advocate, has been appointed as the brand's Chief Impact Officer to lead sustainability education, creative development, and partnerships. PLUS body wash sheets come in dissolvable, wood pulp-based sachets sourced from responsibly managed forests, making them a convenient and eco-friendly option for consumers. As part of the Target Zero project, products are labeled with a Target Zero icon to easily identify items that are part of the brand's sustainability movement, with PLUS body wash falling under the compostable elements category.