Prime Roots Launches Upgraded Plant-Based Deli Meats That Outperform Conventional Meat in Taste Tests

Prime Roots has launched an upgraded line of plant-based deli meats, made from mycelium, that outperformed conventional deli meats in third-party taste tests. The new meat alternatives are heart-healthy, free of nitrates and cholesterol, and a complete protein source, with potential muscle-building benefits over animal-based proteins. The range includes seven products, such as turkey, ham, salami, and bacon, which can be served hot or cold and are free of gluten, soy, GMOs, and artificial ingredients.

Founded in 2017, Prime Roots offers environmentally friendly plant-based deli meats with significantly lower carbon emissions and water usage compared to traditional meat production. The company's products are available in hundreds of locations across over 30 states in the U.S., with some retail partners reporting a 20% growth in deli sales thanks to Prime Roots. Co-founder Kimberlie Le expressed excitement over the upgraded recipes and packaging, which have been refined based on years of feedback and are designed to drive real results in growing the plant-based deli meat category.