Prince William’s Earthshot Prize Adds Plant-Based Experts to Judge 2024 Awards After Campaign from Vegan Charity & Celebrities

The Prince William-helmed Earthshot Prize has pledged to increase its focus on plant-based solutions after successful campaigning from UK charity Generation V (GenV), which wrote an open letter co-signed by 23 celebrities asking to add a sixth category for organizations advancing a vegan food system. GenV has been invited to be an Official Nominator for the Earthshot Prize’s Protect and Restore Nature category, becoming the first vegan charity to be part of the award’s nominations team. The group has also been asked to select two experts to join the judging panel for this category.

These developments highlight ongoing conversations between the Earthshot Prize and GenV, aiming to recognize the importance of plant-based solutions in fighting climate change and restoring the planet's health. The ultimate plan is to add a sixth category, Advance a Plant-Based Food System, starting from next year’s prize, with the goal of promoting sustainable and environmentally friendly food systems.