Prodalim Launches Upcycled, Plant-Based Natural Color Solutions

Prodalim, a global supplier of juice solutions and specialty ingredients, has launched two new product lines, VivaPro Coloring Foodstuffs and NaturaPro Natural Colors, to meet the growing demand for clean-label, sustainable, and plant-based color solutions in the food and beverage industry. These versatile colors derived from plants are formulated for use in a wide range of applications, including beverages, plant-based meat products, bakery, and confectionery, providing vibrant visual appeal while meeting necessary performance standards.

The VivaPro line incorporates naturally derived colors from sources such as safflower, beetroot, black carrot, red radish, and purple sweet potato, as well as spirulina, while the NaturaPro range includes high-performance pigments like anthocyanins, carotenoids, and chlorophyll. Prodalim's commitment to sustainability is evident through their "tree-to-table" approach, ensuring transparency throughout the supply chain and utilizing circular economy principles in their operations. These new products complement Prodalim’s existing portfolio of specialty ingredients, positioning the company as a reliable partner for food and beverage manufacturers seeking high-performance, sustainable ingredients.