Protein Forward Summit Urges Industry to Step Up Communication on Alternative Proteins

The Protein Forward Summit emphasized the need for increased communication within the industry regarding alternative proteins. The consensus was that more effort should be put into highlighting the benefits of alternative proteins, such as health, environmental, and animal welfare aspects, in order to encourage a shift towards plant-based proteins. There was a call for intensified communication with politicians and stakeholders to promote social change towards the use of alternative proteins in all areas of society.

In addition to communicating with policymakers, there was also a push for the industry to engage more with consumers. While traditional FMCG manufacturers invest heavily in product launches and advertising, manufacturers of alt-protein consumer products often lack substantial communication budgets. It was suggested that the industry needs to become more creative in its communication strategies, while also ensuring that messaging reaches a broader audience beyond just urban, well-educated demographics. Overall, effective communication for alternative proteins is seen as a challenging task that requires both creativity and increased investment.