Proveg International Appoints Ria Rehberg as Global Strategy Director

Proveg International has appointed Ria Rehberg as its new Global Strategy Director, citing her successful leadership at Veganuary and her extensive experience in the plant-based movement. Rehberg played a pivotal role in transforming Veganuary into a global initiative, reaching millions of people across 20 countries and influencing consumer habits towards plant-based options. Her appointment is seen as a strategic move to further solidify Proveg's position within the plant-based sector and to drive global impact towards creating a food system that benefits people, animals, and the planet.

Rehberg's extensive experience in sustainability and her advocacy for animal welfare make her a valuable addition to Proveg International. With a focus on global market developments and long-term planning, Rehberg is expected to enhance the organization's strategic direction and strengthen its position on a global scale. Proveg International expressed confidence in Rehberg's ability to connect strategy with tangible outcomes, paving the way for further growth and influence within the plant-based movement.