Pureture: Fermented Vegan Casein That’s Cheaper Than Dairy Proteins

New York-based biotech company Pureture has developed a vegan casein using yeast-based traditional fermentation, which can be supplied at a lower price than dairy-based proteins. Pureture's plant-based casein, designed for alt-dairy products, replicates the functions of conventional casein, such as creating a stable emulsion and providing texture to milk and cheese. The company's proprietary technology and manufacturing process allow them to offer the casein at a price 20-30% lower than existing dairy ingredients.

Pureture is aiming to collaborate with major dairy companies to co-brand its plant-based casein and expand its use with global ingredients vendors. The brand emphasizes the importance of clean labels with unadulterated plant proteins being the future of food, stating their mission to provide consumers with a purer and safer food culture. Other companies, such as New Culture and Climax Foods, are also developing vegan casein options to cater to the growing demand for plant-based proteins in the market.