Q&A with Ethos Santorini’s Artemis Sorotou: ‘Our Ultimate Goal is to Attract Non-Vegans to Our Hotel’

Artemis Sorotou, co-owner of Ethos Santorini, discusses the opening of their new luxury vegan hotel, Ethos Vegan Retreat, which aims to attract non-vegan guests as well. The hotel offers plant-based breakfasts, sustainability features such as biodegradable toiletries, and unique amenities like heated pools in each villa. Sorotou highlights that their ultimate goal is to make veganism and eco-friendly living accessible and enjoyable for all guests, regardless of their dietary preferences.

Ethos Santorini's second location, Ethos Vegan Retreat, in Imerovigli, offers a more laidback and tranquil vacation experience compared to their first property in Fira. With a focus on whole-food plant-based meals and local ingredients, the hotel promotes sustainability through various initiatives like waste management, the use of biodegradable products, and sourcing from local artisans. Despite plans for potential future expansions, Sorotou emphasizes the importance of inspiring other businesses to adopt a more sustainable approach to hospitality.