Race For Price Parity Continues As ‘Rebellyous’ Bags $10M Investment

Rebellyous Foods, a plant-based tech company specializing in chicken alternatives, has secured $9.5 million in equity funding from investors including KBW Ventures. Founded by aerospace engineer Christie Lagally in 2017, Rebellyous aims to bring price parity to plant-based and animal-derived chicken through patented technology. This recent investment round is a testament to investor belief in Rebellyous and in price parity as a solution for the growth of plant-based meat in the market.

The vegan chicken market is rapidly expanding, with brands worldwide producing meat-free alternatives to meet the increasing demand for plant-based options. Rebellyous Foods hopes to revolutionize plant-based production by enhancing efficiency and reducing costs through automation and technology. The company's goal is to create a cleaner, more efficient manufacturing system that is both cost-effective and sustainable, positioning itself as a leader in the plant-based meat sector.