Redefine Meat Celebrates Record Growth & 1000th UK Site Partnership

Redefine Meat, a premium meat alternatives producer, is celebrating a record year with almost 100% year-on-year UK food service sales growth. The company recently secured its 1000th UK site partnership with pub retailer Greene King, where their Redefine Beef Flank steak is now available at 70 locations. This plant-based product is said to generate up to 90% fewer greenhouse gas emissions than its animal-based counterpart and is gaining popularity at various UK sites, including pubs, restaurants, and hotels.

In addition to their success in the UK, Redefine Meat has also seen growth in other parts of the world. Their chilled range became available in Germany through Velivery, and the Flank Steak launched at leading European retailers. The company attributes their success to breaking through the quality barrier in the plant-based industry and offering chef-quality, premium meat alternatives to consumers and food service leaders alike. With their products now sold in thousands of locations in 10 countries, Redefine Meat is demonstrating the increasing demand for high-quality plant-based options in the global food industry.