Redefine Meat and Concept Family Franchise AG are expanding their partnership in time for Veganuary 2026. Redefine Meat's plant-based dishes will now be available at all 22 Enchilada and all 13 Wilma Wunder locations. The launch is accompanied by localized digital campaigns and promotions to increase accessibility to Redefine Meat's New-Meat portfolio beyond January.

In Germany and Switzerland, Redefine Meat is increasing visibility in retail and foodservice settings through partnerships with Tegut, REWE Nord, Coop, and others. The brand is also collaborating with chefs, influencers, and restaurant chains to offer exclusive plant-based dishes and promotions during Veganuary. With over 8,000 outlets now offering Redefine Meat products in Europe, the brand aims to inspire more consumers to adopt sustainable behaviors through plant-based alternatives.