Redefine Meat Introduces Plant-Based Burgers and Mince with 90% Less Saturated Fat

Redefine Meat has introduced a new line of plant-based products, the Redefine Burger and Redefine Beef Mince, which are set to launch in the Netherlands, Germany, and France. These products boast significant improvements, with up to a 90% reduction in saturated fats and a protein content ranging from 11 to 16 grams per 100 grams, delivering a more authentic meat experience.

The products were developed in collaboration with chefs, meat experts, and consumers to ensure superior flavor and texture. Extensive sensory testing informed the final formulations, resulting in products that offer a "meatier" taste compared to previous versions. Redefine Meat's technological capabilities, such as additive manufacturing and AI optimization, enable rapid prototyping and iteration, giving the company an advantage in responding to consumer preferences.

In addition to taste and texture improvements, the nutritional composition of the new products has been enhanced to achieve the highest Nutri-Score rating. With a focus on delivering high levels of protein, vitamins, and fiber without cholesterol, Redefine Meat's next-generation products offer a healthier alternative to traditional processed foods, addressing consumer concerns about nutrition in plant-based options.