Redefine Meat Rolls Out New Spicy Shawarma to Plant-Based Lineup at Ocado

Redefine Meat has introduced a new plant-based Spicy Shawarma product to its lineup, now available on Ocado. The Shawarma, sold frozen, offers a protein-rich alternative for a variety of sandwiches, such as wraps, pitas, baguettes, and flatbreads. Made with a blend of Middle Eastern spices and natural ingredients, the Shawarma provides 22g of protein per serving, along with 4g of fiber, making it a healthier option for those seeking a plant-based, high-protein alternative to traditional meat-filled sandwiches.

Priced at £4, the Shawarma is versatile and can be used in various sandwich styles, as well as sides such as couscous, salads, or roasted potatoes. Redefine Meat's tech-driven innovation, utilizing AI and machine learning for product development, has allowed the company to steadily enhance their offerings, with a recent focus on improving nutritional content and the overall eating experience of their plant-based products. Georgina James, Buyer for Party Food & Vegan at Ocado, believes that the Shawarma will resonate with shoppers looking for sustainable and flavorful plant-based options, based on strong customer feedback and high repeat purchase rates for Redefine Meat products.