Redefine Meat’s Plant-Based Flank Steak Moves from Frozen to Fresh in Switzerland

Redefine Meat has launched its plant-based Redefine Flank Steak as a fresh product in select Coop grocery stores in Switzerland, moving from its previous frozen form. The company aims to meet the increasing demand for plant-based meat alternatives by offering a realistic alternative that mimics the taste, texture, and appearance of traditional meat cuts. The Redefine Flank Steak has already garnered praise from Michelin-star chefs and traditional meat consumers for its fibrous texture and authentic flavor, and is now expanding its availability in Europe.

The plant-based steak offers 26 grams of protein per serving and has received a Nutri-Score A rating for its health benefits compared to conventional meat products. Additionally, it generates 91% fewer greenhouse gas emissions per serving, providing a more sustainable option for consumers. With the support of Swiss TV chef David Geisser as the official ambassador for Redefine Meat in Switzerland, the company is working to broaden its consumer base and increase visibility in the market by offering both fresh and frozen options of its versatile Redefine Flank Steak.