Redefine Meat Targets Schools & Meat-Eaters to Increase Plant-Based Uptake During Veganuary

Israeli plant-based meat company Redefine Meat is ramping up its efforts for Veganuary by partnering with over 30 companies in the UK to promote plant-based consumption. They have secured deals with retailers, foodservice operators, and schools to increase the uptake of their 3D-printed meat products, including offering a 50% discount on a range of their products.

In particular, Redefine Meat is focusing on reaching out to schools to introduce their plant-based offerings to the next generation of meat-eaters. They have partnered with Allmanhall to provide their Brighter Burger on school menus, which has been well received by students. Additionally, the company is expanding its presence in restaurants and offices, collaborating with companies such as ISS and pub chain Greene King to serve their products and raise awareness about the environmental impact of eating meat.

Through their innovative plant-based meat products and strategic partnerships, Redefine Meat aims to overcome barriers to plant-based consumption, such as product quality and variety. With a focus on sustainability and reaching a wide range of consumers, they are poised to reach more individuals than ever before during Veganuary.