Redefine Meat Unveils Revamped Flank Steak with Improved Texture and Reduced Plastic Packaging

Redefine Meat has unveiled a revamped version of its plant-based flank steak, showcasing improved texture and reduced plastic packaging. The product, developed in collaboration with chefs and meat experts, boasts increased juiciness, intense flavor, and a higher-quality steak texture. Offering 25 g of protein per 100 g, 4.4 g of fiber per 100 g, and 0.9 g of saturated fat per 100 g – 66% less than a comparable beef steak, the new Redefine Flank Steak is GMO-free and cholesterol-free.

The company plans to offer the new flank steak to existing catering and retail customers across several European countries in both chilled and frozen formats. Redefine Meat's CEO, Eshchar Ben-Shitrit, believes that this product will redefine protein sources for consumers, thanks to years of research, state-of-the-art technology, and market feedback. In addition, a new packaging design reduces plastic use by over 60%, further improving the sustainability of the product.