Report: Google Searches for Veganism Outpace Those for Climate Change, While Flexitarianism is Now Mainstream Globally

The Vegan Society's report, "Veganism Around the World," highlights the growing global interest in plant-based living. Google searches for veganism continue to outpace those for vegetarianism and even climate change. While veganism remains uncommon, flexitarianism has become mainstream, with 16-30% of the population across ten countries identifying as flexitarian. Worldwide, sentiment towards veganism is generally neutral to positive.

New Zealand tops the rankings for vegan-friendly dining per capita, while Taiwan leads in fully vegan restaurants. In terms of plant-based business and innovation, the US has the largest ecosystem, but Singapore leads in per capita company count. The report concludes that veganism is no longer a niche movement, with restaurants, businesses, and consumers driving its growth globally, reflecting a widespread interest in vegan dining options and product innovation.